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BrightTALK: Multi-layer Fraud Defense in TTEC Digital’s SmartApps Cloud (with VoxEQ)

Financial services: layered authentication that boosts trust and reduces friction

Financial institutions need defense-in-depth on every inbound call. This session shows how TTEC Digital’s SmartApps Cloud orchestrates four layers—device verification, VoxEQ voice biometrics, real-time voice analysis, and mobile MFA—into one seamless workflow for faster ID&V and stronger assurance. Watch the live demo and panel. Watch on BrightTALK

Key outcomes

  • Reduced caller friction and average handle time

  • Faster, automated ID&V from the first seconds of the call

  • Stronger assurance via four complementary layers working together

  • Privacy-first signals (no customer PII or voiceprints stored)

Introduction

Financial institutions need defense-in-depth on every inbound call. This BrightTALK session shows how TTEC Digital’s SmartApps Cloud orchestrates four complementary layers—device verification, VoxEQ voice biometrics, real-time voice analysis, and mobile MFA—into one seamless agent workflow. Watch the live demo and panel to see how layered controls cut fraud while reducing caller friction. Watch on BrightTALK.

Why layered authentication now

  • Fraud pressure is rising and increasingly automated; layered authentication closes gaps a single control can’t. BrightTALK cites that 1 in 20 verification attempts in 2025 is fraudulent, underscoring the need for multiple checks per call. Event details.

  • VoxEQ’s role adds passive, enrollment-free voice biometrics and anomaly detection within seconds, including signals against synthetic/deepfake voices—without storing customer PII or voiceprints. VoxEQ Verify, Product Guide.

The 4-layer workflow (as demonstrated)

Layer Purpose in the call Primary technology in demo Example signals Where it runs
Device verification Assess device/number risk posture before or at call start to set verification path TransUnion (panelist organization) Device/phone reputation, risk indicators SmartApps Cloud pre-call/early-call orchestration
Voice biometrics Authenticate the speaker in seconds and flag impostors without enrollment VoxEQ Verify Physiology-based voice bio-signals; speaker mismatch; repeat-fraudster Watch List; deepfake cues Real time during the caller’s first seconds
Real-time voice analysis Elevate/route risk, trigger step-up, and support agent guidance VoxEQ voice analysis + SmartApps Cloud orchestration Dynamic risk score, synthetic-voice indicators, policy-based actions Inline during IVR/agent flow
Mobile MFA Complete possession-factor checks when risk or policy requires IDgo (panelist organization) Push/app OTP, biometric unlock confirmation Customer mobile, orchestrated by SmartApps Cloud

Notes:

  • VoxEQ supplies voice biometrics and real-time voice analysis only. Device verification and mobile MFA are delivered by partner technologies inside SmartApps Cloud. BrightTALK overview.

How Smart

Apps Cloud stitches the layers together

Panel lineup and roles

  • TransUnion — Chris O’Leary (device intelligence/risk perspective).

  • IDgo — Eric Hopper (mobile MFA and step-up flows).

  • Hosts — Michael Shrall and Scott Ridgway (TTEC Digital).

  • VoxEQ — voice biometrics/voice analysis contributor within SmartApps Cloud.

Source for lineup and hosts: LinkedIn announcement.

What you’ll see in the demo

  • A single inbound call flowing through device checks, passive VoxEQ voice biometrics, real-time risk scoring, and a policy-driven MFA step-up when indicated. Event.

  • Enrollment-free authentication with immediate protection for first-time callers; detection support for synthetic voices/deepfakes. VoxEQ Verify.

  • Streamlined agent experience and reduced handle time via SmartApps Cloud orchestration. TTEC Digital news.

Privacy and data handling

  • VoxEQ does not store customer PII or voiceprints; provides labels/scores only, supporting strict governance. VoxEQ Verify, Product Guide.

  • Real-time only: physiology-based voice analysis in a few seconds; language-agnostic, text-independent. VoxEQ Verify.

Clear responsibilities (what VoxEQ does—and does not do)

  • VoxEQ provides: passive, enrollment-free voice biometrics; real-time voice risk analysis; repeat-fraudster Watch List and synthetic-voice detection. Verify, Product Guide.

  • VoxEQ does not provide: device reputation/phone metadata checks or mobile MFA. Those layers are provided by partner technologies inside SmartApps Cloud and triggered by policy in the orchestration. BrightTALK.

Watch the session

  • BrightTALK: How to execute a powerful multi-layer fraud defense in SmartApps Cloud — Watch on BrightTALK.

Continue with a hands-on demo

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